Solopreneurs.

Let us plan how to get your name out there, or what to put in your blog or emails while you concentrate on your business! Scroll down to see all the ways we can bring your business to life, in all the ways you dream, without the heavy expenses.

Professional Services

Are you doing everything you can to launch your new business or attract more business? Of course not! You don’t have the time. With a few key marketing strategies in place and workbooks to follow, you’ll be able to sleep at night.

Start Ups

You’ve come a long way without a marketing department, but now you need to grow and attract investment. We’ll show you the strategies you need to put in place to attract and convert all stakeholders and we’ll help you implement them!

Online Course Launches

Do you have an idea for a course but not how to market it? Have a course but need to increase sales? We’ll help you plan and strategize to build awareness and interest across your media mix and get regular income from your skills.

Non-Profits

Is your website optimized to maximize donations? Do your emails untie the purse strings of each of your audience personas? Let us help you develop your brand story and develop long-term donors. So many ways we can help!

Rental Home Owners

Is your website optimized for direct bookings? Is your content optimized for search? Let My New Day set you up for success with everything from SEO blog content to forms that help you personalize your emails and automations that convert!

MARKETING PLANS

Let’s define your goals—then rock your business with marketing strategies to meet those goals!

A great plan helps you chart your course and makes you feel confident in what you’re doing and where you’re going. You’ll refer to the plan to organize, track and execute your strategies and make sure you achieve your goals within your desired time period.

Who needs a marketing plan.

Anyone with a new business idea, product or service—or a small business in need of a refreshing spritz! My New Day reviews your current situation to learn your aspirations and goals, helps you reveal your differentiator, position your business in the marketplace, identifies and fleshes out your target market and their personas, and then develops your marketing goals and objectives for the next year so we can set a cohesive marketing strategy for reaching them!

What to expect.

Clear, strategic direction and a cohesive marketing plan that maps to your target personas, with campaign ideas that work for your goals and budget. By the end of this process, you’ll have:

• Your business goals defined

• An infographic with your strengths, weaknesses, opportunities, threats

• A spreadsheet with your target personas, named, pictured, and psychographics and demographics fully fleshed

• A presentation of your marketing goals with your objectives, strategies and KPI’s defined

• A high-level marketing activity plan, broken up by quarter 

How we’ll measure success.

Marketing is a marathon and not a sprint so the fact that you have a marketing plan is your first measurement of success! Depending on your goals which could range from building brand awareness to increasing web traffic to establishing thought leadership to attract investment, we’ll provide you with the key performance indicators to measure and a cool goal tracking template.

MARKETING WORKBOOKS

Free yourself up to focus on your biz while we create your easy-to-follow 3-6-or 12-month marketing workbooks.

Software companies charge a fortune for these and agencies will eat up your budget in an instant. We provide simple, easy-to-follow workbooks that make it easy to see what activities you need to do when for each of your strategies.

Who needs a workbook.

Businesses and business stakeholders who’ve identified their strategies, but don’t have the time to get granular with the thinking, planning and calendaring of their activities.

What to expect in your workbook.

Our 3-6- or 12-month workbooks help you calendar, execute and measure your marketing activities like a pro without the need of a full-time employee. You get the freedom to concentrate on improving your product, service or business while we work up the marketing roadmaps you can easily implement and follow. Our personalized workbooks may be one or a combination of the following:

• Your social media marketing strategy

• Your email marketing strategy

• Your integrated inbound marketing strategy

• Content marketing strategy

• Editorial strategy

• Marketing communications strategy

• Digital marketing strategy

• Internal marketing strategy

• Public relations strategy

• SEO strategy

How we’ll measure success.

We provide the KPIs that make the most sense for your goals and a spreadsheet or dashboard for tracking. We review and adjust your goals or strategies as necessary.

A LA CARTE SERVICES

Let us assist with your marketing as needed until you’re ready to build your marketing department.

Who needs à la carte.

Anyone in need of an affordable marketing partnership to take off the pressure and help you build momentum. Perhaps you need a press release, or a monthly blog topic covered. Maybe your website content needs refreshing with compelling headlines and copy, or you need a sales page for your new product or course. Whatever the marketing need — My New Day is your first stop for marketing talent.

Pick and choose. Here are some of the ways we can help as needed.

• Write your brand story, About pages, and social media persona 

• Define your target personas and the best channels to reach them

• Create content plans and write/research search engine optimized blogs

• Craft email series/set up automation and sequences

• Design and launch Google Ad or Facebook campaigns

• Design and manage your Launch calendar for your new product, service or online course

• Refresh your homepage with compelling positioning statement

• Build a 10X landing page or sales page 

• Strategize, plan and execute your marketing funnel and lead magnets

• Write and publish your press releases

• Bring your PR plan to life

• Audit and recommend customer journey and touchpoints

• Create presentations, video promos, and battle cards for sales teams

• Research and calendar trade shows, checklists and promo items

• Write taglines, copy, and editorial 

• Create your internal and external communications plan

• Design customer and employee surveys

• Conduct power calls for guidance or consultation

• Video production

How we’ll measure success.

Each of these activities or tactics map back to your goals and objectives. Did we want to increase sales or visitors? Did we want to pick up some investors or influencers? Increase your NPS score? Did we want more downloads, sign-ups, bookings? Our simple to use tracking sheets will keep us all honest and allow us to tweak and refine along the way.

RETAINER SERVICES

Daily, weekly, monthly marketing assistance for major or minor projects.

Regular marketing activities build your brand and boost your sales momentum. Businesses that deploy their marketing tactics consistently see better results in both the short and the long term.

Who needs retainer services.

Anyone with a small, but impactful ongoing marketing activity that doesn't have the time to carry out or complete the task, nor the budget for a full-time employee. My New Day will provide the ongoing time and talent to build your marketing programs and keep your marketing momentum going.

What kind of services can you have on retainer.

• Blog writing and topic research

• Email newsletter or campaign management

• Facebook/Instagram/Pinterest/LinkedIn/Twitter content creation: daily, weekly

• Social media paid campaign management

• Website, courses, classes, presentations copywriting

• Webinar deck design

• Campaign progress, monitoring and reporting

• Press pitches, stories and influencer research 

• Brand reputation monitoring and management

• Trade show booking and calendaring, asset management

• Monthly events: promotion campaigns

• Internal communications and newsletters: layout

• Funnel monitoring and refinement

• Survey management and reporting

• Weekly power chats or consultations

How we’ll measure success.

Once we’ve established your objectives and goals, we’ll recommend the which metrics to follow so we can track how your ongoing marketing assistance is going. We think you’ll be pleasantly surprised to see how even the smallest marketing activity improves your business and which marketing tactics have the most impact. Congrats on starting your New Day!